About Us

KEEP ME IN STITCHES was founded in 2015 by Ruth Bell and Julie Koonce, avid needlepoint enthusiasts and longtime residents of Midland, TX. They wanted to open a shop dedicated exclusively to needlepoint, and to provide a friendly, local gathering place where stitchers of all ages could work on their projects in a  welcoming environment.

Ruth discovered needlepoint when she was expecting her first child.  At the time, Midland had a charming shop known as Kit and Kaboodle where she learned the basics of needlepoint from the shop owners. That experience started a life-long passion for needlepoint.  At this time in her life she was searching for a way to spend more time with friends, and a needlepoint shop offered an opportunity to spend many happy hours together.

Julie is in the midst of raising a busy family of four boys, and has had a lifelong dream of owning a needlepoint shop.  She finds that the creativity, relaxation, and time with friends that needlepoint offers her is just the right component to off-set the busy pace of life with boys in elementary and middle school, and a husband who is on the go.

Both Julie and Ruth look forward to welcoming old friends to KEEP ME IN STITCHES, as well as making many new ones!  They're dedicated to providing their customers with a rewarding needlepoint experience, whether online or in-shop.  They strive to provide the best in quality and service to ensure that the projects their customers create will be cherished for years to come.